Welcome to the our new client Super Marble Factory the blog and newsroom for Super Marble Factory, a marketing communications consultancy focused on simplifying customer interactions.
This ‘Simplify‘ sign hangs in my office. Jim Schnurbusch from Hughes handed it out during a presentation possibly in August of 2005? In any case, it resonated with me then. And continues to do so today. It reminds me not to get distracted with bells and whistles, but rather to focus on what’s really important and how best to get that message across to core customers.
The notion of ‘Simplify‘ lies at the heart of my experimentation with new forms of marketing and trying to figure out how to more effectively and efficiently connect with customers. That’s what led me to launch Social Club in June of 2006, and become immersed in the world of social media and social networking.